YA Ch80: Public Relations
The audience could clearly see that this was a hard advertisement.
[What the heck, this ad is so blatant it almost blinded me!]
Niao Fei was a well-known appliance brand, with its main product being air conditioners.
This brand leapfrogged over traditional brands to become the top-selling air conditioner brand by being the first to produce air conditioners with self-regulating smart systems.
Niao Fei wanted to make a noticeable insertion into this high-tech livestream, requesting an average appearance every five episodes. Initially, Lu Yu refused; it was already a stretch to insert ads for Big Power Pills or digestion tablets in this ancient world. Inserting an air conditioner ad in a pre-steam engine era was unthinkable, especially not every five episodes! Unless it was written into the storyline for an important supporting character.
However, Niao Fei was too financially powerful, and the ad fees were enough to cover the cost of the new security system entirely. Lu Yu gritted his teeth and decided to write it into Shen Ying’s fan.
Clearing his throat, Lu Yu solemnly explained, “The first half of the phrase, ‘The birds are gone from the mountains, the paths are deserted,’ means that with your fan’s breeze, the surroundings instantly cool down, like snow falling in a cold river. It embodies the coolness and the freedom of birds soaring in the sky. As for the air conditioner…”
Lu Yu glanced at Ming Yan, whose outfit today was exceptionally stunning, making him unable to look away.
Ming Yan pressed his lips and chuckled, his eyes full of schadenfreude, enjoying seeing how Lu Yu would handle this.
But this didn’t faze Lu Yu. Since he had decided to incorporate it into the fan design, he had long prepared a fitting explanation.
Lu Yu clasped his hands behind his back, adopting a scholarly pose, and recited with rhythmic cadence, “Ten years of air conditioner tunes, three months of plum blossoms first appearing.” The air conditioner refers to the sound of the fan’s movement, like the quiet sound of a zither.
“‘Birds are gone, air conditioner zither…’” Shen Ying pondered for a moment, then closed the folding fan and tapped it against his palm, saying, “Wonderful!”
At this moment, the bullet screen was already bursting with laughter.
[Hahaha, you’re really something, scamming us to the moon!]
[Niao Fei’s air conditioner probably doesn’t even know it has this meaning.]
[Hahaha, just keep making things up. A few episodes ago, you mentioned modern air conditioners that can adjust temperature.]
Everyone remembered that in the previous episodes, Uncle mentioned air conditioners, fans, and washing machines. Looking at Hua Wenyuan’s expression, it was indeed one of confusion.
Meanwhile, Shen Ying praised, “Uncle is truly talented in both literature and martial arts.”
Hua Wenyuan covered his mouth with his fist and replied vaguely, preparing to kick the pretentious Lu Yu who was showing off.
Lu Yu dodged, quickly running to Ming Yan, and flashed a toothy grin at the third son who tried to kick his father, using his mouth to form the words “Little brat.”
Ming Yan curiously asked, “How come Shen Ying finds this forced meaning wonderful? Did you change the setting?”
Lu Yu removed the zither from his back, sitting on the ground with it resting on his lap like a stand for his arms, appearing somewhat lazy. “No, he’s written by me. Naturally, he finds it wonderful, just like me.”
Ming Yan leaned against a nearby tree, looking down at him. “I also find it wonderful.”
Lu Yu sneered. “You’re speaking insincerely.”
Ming Yan lightly laughed and quickly drew a vibrant red flower with a jade-colored brush from his sleeve, placing it in Lu Yu’s hair. “Really, my language scores have always been poor, so I’ve always thought you’re particularly talented.”
In ancient times, scholars liked to wear flowers in their hair. Since Flower Uncle was a man of both literature and martial arts, even in his battle outfit, he could still wear flowers.
Lu Yu, with a big red flower on his head, said, “This doesn’t sound like a compliment, but I like it.”
With that, he happily shook his head and proudly called Hua Wenyuan over to see the flower his second aunt put in his hair.
The audience waiting to see the couple argue was left speechless.
[You’re too easy to please, Lu Yu. You’re embarrassing the dragon-hero genre for me.]
[Embarrassment +1]
[Embarrassment +2]
[A Song of Red Silk Countless Times: Embarrassment +10086]
The top fan in the lobby, enjoying the show, suddenly saw a colorful bullet screen and quickly called Xiao Jiang to fetch Lao Yang: “Yang-ge, look at this!”
Other staff members also noticed, a colorful, flashing donation.
[Lu Zhenni donated a Banana Blossom Fireworks X1]
Although the Banana Blossom Fireworks was not as grand as a supreme yacht, each one cost 5000, the minimum donation for special effects.
After this donation, Lu Zhenni’s name also turned colorful on the screen.
[Lu Zhenni: Lu Yu, my dad is only seeking commercial cooperation. The fake marriage for commercial purposes doesn’t mean you actually have to marry me!]
[Lu Zhenni: Why act so high-minded? Your marriage to Ming Yan is also a commercial arrangement, isn’t it?]
[Lu Zhenni: What good does it do you to force the Lu family into a corner? Lu Yu, come out and confront me!]
After these three posts, Lu Zhenni stopped talking. The bullet screen suddenly erupted, with everyone abandoning the plot to discuss the Lu family’s gossip.
Actually, most of the additional viewers today were here to see the drama. However, Banana Blossom’s bullet-screen environment was well-maintained, so people enjoyed the storyline and were too embarrassed to jump straight into gossip. Lu Zhenni’s stir-up was like pouring dirty water into hot oil, causing a huge commotion.
The PR department immediately contacted the marketing company to control the bullet screen, but the effect was minimal.
No marketing team or army of shills could compete with nearly twenty million live viewers. Banana Blossom’s bullet screen filtering system, developed by the technologically advanced Stone Gate Technology, precisely identified and filtered out bots, leaving manual intervention as the only option for shills.
Seeing the situation about to spiral out of control, Hong Wuyang used his account to post:
[A Song of Red Silk Countless Times: Lu family hired a million-dollar PR team. These posts are not from Lu Zhenni. Don’t be led astray.]
The top fan’s luxurious VIP status was too conspicuous; his posts could adjust the font size at will, almost filling the screen. It was like a colorful elephant charging into the room, crushing a bunch of small ants beneath, making it hard to ignore.
As everyone was stunned by the top fan’s grand display, he posted again:
[A Song of Red Silk Countless Times: A-Ying is so cute today, holding the fan suits his character better, ahhh mommy kiss!]
The bullet screen fell silent. The twenty million viewers were stunned by the top fan’s flashy move, momentarily forgetting what to say.